Brief + Challenge
Modern Archive is a cultural hub designed to empower young creatives by providing a space that celebrates inclusivity, storytelling, and modern expression. The brand needed a bold, minimal, and adaptable visual identity that could connect contemporary creativity with culture, fostering a strong sense of community.
Deliverables: Branding + Guidelines / Logo / Logo animation / Print Materials / Editorial Layouts
Concept + Solution
The concept for The Modern Archive centers around the idea of community, cultural inclusivity, and modern creativity. I wanted to create a visual identity that felt timeless yet contemporary, something that could flex across different mediums while maintaining a bold, recognisable character. The use of circular forms symbolises inclusivity and connection, while the structured layouts and minimal palette emphasize clarity and modernism. The solution combines bold typography, a neutral but confident colour scheme, and adaptable graphic elements to build a flexible brand system.
Brand Guidelines
