Brand identity for a London agency that belongs in both rooms: UK rap culture and the commercial world.
Transit is the space between two places, and that’s the whole brand. A single line marks the threshold between rap culture and the commercial world, running from the crossroads T through the posters to the logo animation. I built it end to end, from discovery and positioning to the guidelines.
Moodboard 1 Swiss-influenced minimal typography combined with deep rooted modern day music culture
Brand Guidelines
