Brief + Challenge
Gymbusy is a fitness-focused organisation dedicated to empowering individuals on their journey toward healthier living. To promote their "50 Day Start The Year Strong Challenge," Gymbusy required a visual campaign that would build excitement, motivate participation, and maintain engagement throughout the 50 days. The campaign needed a strong, modern aesthetic that was flexible enough to be adapted across multiple social media assets and e-book materials.
Deliverables: Multiple Flyers for social media / Layouts
Concept + Solution
The concept centered around the idea of momentum and progress, using bold, energetic typography and clean, structured layouts to symbolise discipline, drive, and forward movement. The solution was a primary poster design that established the visual tone: a strong, minimalist aesthetic paired with motivational messaging. This core design was adapted into multiple formats, including informational flyers, countdown visuals, and ongoing motivational posts, creating a cohesive and dynamic brand presence across Instagram. The colour palette and typography choices were kept according to the brand guidelines that were given. The campaign remained visually consistent and motivating throughout the 50 days.
