Brief + Challenge
Power Up is a conceptual gaming drink brand created to meet the needs of the gaming community by providing a fast, focused energy boost.
The project involved designing a full brand identity, packaging and marketing campaign that would resonate authentically with gamers. The challenge was to craft a visual language that felt immersive, bold, and energetic without relying on clichéd gaming stereotypes, establishing Power Up as both credible and visually fresh in a saturated market.
The project involved designing a full brand identity, packaging and marketing campaign that would resonate authentically with gamers. The challenge was to craft a visual language that felt immersive, bold, and energetic without relying on clichéd gaming stereotypes, establishing Power Up as both credible and visually fresh in a saturated market.
Deliverables: Brand identity/ Packaging design / Marketing materials / Logo / Motion graphics
Concept + Solution
The concept centers around "total gaming immersion" and wanted the packaging to reflect this, tapping into the feeling of losing yourself in a game world while maintaining high energy and sharp focus. The solution was a futuristic and vibrant brand identity using neon accents, bold typography, and high-contrast layouts that echo the fast-paced environments of modern gaming. The marketing materials focused on dynamic compositions that captured the intensity of recharging and powering up for gameplay. Every visual choice, from colour palettes to layout structures, aimed to align with the immersive, high-energy worlds gamers inhabit.
